4iiii Partners with Alex Dowsett to Bridge the Gap Between WorldTour Data and Everyday Performance
Cochrane, Alberta; January 15, 2026
4iiii Innovations Inc. is pleased to announce a new ambassador partnership with former WorldTour rider and performance coach, Alex Dowsett.
A global leader in sports performance technology, 4iiii is best known for its industry-leading PRECISION 3+ , trusted by cyclists for their accuracy, reliability and ease of use. With a strong heritage in elite sport, 4iiii works closely with professional teams, athletes and coaches around the world, using real-world racing insights as a leading component in product development.
As a 4iiii ambassador, Dowsett bridges the gap between WorldTour expertise and practical coaching to support the brand’s mission of making smarter training accessible to everyone. By drawing on his evolution from elite racing to everyday performance, Dowsett will empower riders to use data with confidence, making technical insights feel practical, relatable, and achievable.
“Alex is a respected voice in performance cycling, combining elite WorldTour experience with the perspective of a dedicated coach and father who still gets out on his bike every day.” said Mac Potter, Director of Sales & Marketing at 4iiii Innovations. “Our customers will appreciate that he understands the challenge of balancing family life with a passion for performance. This partnership goes beyond a traditional ambassador role, it’s about providing practical, honest insights that help riders of all levels train effectively within their own lifestyles. We’re thrilled to welcome Alex to Team 4iiii for 2026.”
Through his everyday training insights and deep understanding of cycling performance technology, Dowsett will demonstrate the practical application of 4iiii’s technology, helping cyclists of all levels benefit from data-driven training. As part of the partnership, he will train using 4iiii equipment, including the PRECISION 3+ and PRECISION 3+ PRO Powermeters with Apple Find My integration, fully integrating them into his own performance setup.
Dowsett is very much looking forward to working with the 4iiii team, and said: “I’ve always believed that data is only valuable if you know what to do with it. 4iiii power meters are trusted, accurate and built on an incredible heritage – and I’m excited to work with the team to help more riders get set up properly, understand the numbers, and use power to train with real purpose. Expect plenty of practical tips, no fluff, and the occasional deep dive!”
To learn more about 4iiii and their products, visit: 4iiii.com.
About 4iiii Innovations Inc.
Located at the foothills of the Canadian Rockies, we are a sports technology company committed to helping riders unlock their full potential through intuitive training tools. Our products include cycling power meters designed for both outdoor and indoor cycling and fitness markets. We strive to engineer and produce the most accurate and high-performing equipment—at a price point that makes advanced training accessible to every athlete. We take pride in supporting professionals riding 4iiii-equipped bikes who have claimed World Championships, Paris-Roubaix victories, and Tour de France stage wins and weekend warriors who consistently dominate their friends on Strava.
Media Contact
Kate Allan
Compete PR
kate@competepr.com
